Forge Search Marketing

What’s It Like To Work With Forge?

Our focus as a company has always been to provide highly professional, transparent SEO services to our clients and communication is a critical part of that. In conversations with our clients we get to learn about the reasons why they picked Forge to be their SEO company, why (or if) they were apprehensive before signing on, and all the juicy morsels of feedback and criticism that we can handle. In this article, we aim to shed a little light on how we go about our day to day activities and how we interact with our clients.

Getting Started

Whether our conversation has been started from you filling out our contact form, being referred by a past client, or introduced by a mutual friend, we are always thinking about the long term goals of you and your business. SEO is a long term solution for a long term issue and the best part about working at an SEO company is that every single client is unique: the website, the business model, the problems and the potential solutions for those problems. We will ask you multitude questions and it isn’t because we’re being intrusive, it’s because we know that the only way to really give you the results you deserve is by knowing all relevant details about your brand. We strive to shape your web presence in a way that is in line with your vision.

Work

As we begin to do research and analysis based on the initial discussions we’ve had with you, we like to keep you informed every step of the way because communication is critical to our transparency. It isn’t uncommon for us to send you several documents for review in the early stages of research while we further our understanding of your brand. The best part about the initial research and analysis phase is that you will often learn more about how your customers and clients find you than you have ever known. “Who knew that ‘flash drive’ was 8x more likely to be searched for than ‘thumb drive’?!” or, “‘Best Buy gift card’ is 25x more popular than ‘Best Buy rewards card’?”. The little bits of knowledge that are gained at this stage of cooperation with Forge are not only enlightening, but it allows us to start shaping your web presence for the better.

After reviewing and refining the initial SEO stategy, we meet with you on several occasions to establish the exact techniques that will be used to meet your goals. Whether our methods include on-page optimization to make your website search engine friendly, the establishment of a pay per click campaign, or a social media marketing strategy, we will always set obtainable goals to measure progress. You aren’t going to get on the front page of Google in 48 hours (and anyone that tells you this is bold-faced lying to you), but you will definitely see significant increases in website traffic and conversions in a realistic time frame – that’s why you hired us, isn’t it?

Presentation and Interaction

SEO has never been known for being a simple or easy to understand methodology as a means to increase a website’s performance, but that doesn’t mean that our clients are ever left in the dark. While working with you and explaining our plans for action, we provide information in a very clear, easy to understand manner. Our favorite way to interact with clients is by conducting webinars with tools such as GoTo Meeting.

Nothing is quite as satisfying as walking a client through their analytics and having them understand all the metrics they are seeing. We don’t simply aim to present, we aim to educate. We want our clients to become more knowledgeable about how SEO works so that they can better understand the web and the ranking reports we send them. Furthermore, we are able to address questions, concerns, and often make changes right in front of our clients’ eyes, giving them the satisfaction that their feedback is being heard and acted upon.

Robert Devito of First American Capital and Trading Corp had this to say:

“Forge’s webinars were concise, educational and comprehensive; enabling them to deliver valuable information to a captive audience translating into real-time results for my company.”

Additionally, we are able to be contacted via a plethora of mediums so we are always available. You can contact us through traditional mediums such as the phone, email or our website, or can you could schedule a meeting with us through Twitter or even Facebook. No matter where you are or what you’re doing, we’re here when you need us.

Conclusion

We hope this article has helped you to better understand how we interact with our clients on a day to day basis and will make you more comfortable with choosing us for your SEO needs. We would love to hear any comments or questions you have, so please either leave us a comment, or contact us in one of the many ways we listed above!