Forge Search Marketing

Better Google Search Coming After Holidays

Matt Cutts was nice enough to inform everyone that the reworked Google infrastructure, Google Caffeine, will start rolling out to live data-centers after the upcoming holiday season. Developers and SEO’s alike have been able to preview Google Caffeine for a few months now and most agree the new indexing architecture not only performs searches about twice as fast, but returns a much higher number of relevant results.

For those of you who are not exactly sure what all this means, Mashable’s article demonstrates some of the noticeable changes between the soon-to-be-new and the current Google search that we have recapped below:

• Google Caffeine is VERY fast – Being able to return 360,000,000 results in 0.12 seconds is a mind-blowing number that shows online search is more powerful than ever.
• Current content is more relevant content – Both Bing and Google alike are rewarding content for not only being relevant to the user’s search, but up to date. The explosion of social media has allowed for breaking news to travel like wildfire across the internet and search engines are recognizing its importance.
• Google isn’t the only option anymore – While Yahoo! is on a steady decline, Bing has come to be a serious (as serious as 10% search-share can be) competitor for Google. Competition leads to innovation and innovation in the search engine market means faster, more relevant results and that is wonderful news for everyone involved.

In coming months it will be exciting to see how Bing and Google compete with one another as they fight to grow their share of the search market. For users, the central theme remains that to be the highest ranked result, you need to have the highest quality, most relevant content on your website.