Forge Search Marketing

Get More Traffic Using Google Insights for Search

With its debut in August of 2008, Google Insights for Search became a readily adapted research tool by search marketing experts but has remained somewhat of a mystery to the general website or blog owner. Google Insights for Search allows you to see how the popularity of search terms has changed over the years and shows you potential avenues for driving relevant traffic to your website.

Find Rising Trends

When searching for terms relevant to your website, blog, company, industry, etc., Insights for Search will not only show you the relative popularity of your search terms, but it will unveil the most popular and fastest rising searches related to what you entered. Knowing the rising search trends in your industry puts a plethora of untapped search phrase markets at your fingertips. You can continue to drill down into the rising searches to find additional niches that you can target for large traffic increases of relevant visitors.

Target Your Findings

The most immediate way to target and benefit from these newly popular search phrases is through PPC marketing. Within hours of doing your research you can have several, targeted PPC advertisements live on the big search engines. In addition, you will be able to benefit from low cost-per-click values since there is very little bid competition in these markets. The result of targeting the trending terms is a low cost advertising campaign that will direct highly relevant traffic to your website.

In addition to the PPC marketing, you can implement on-page SEO that will establish your website as an authority for these low-competition searches. As the searches gain popularity, so will your website’s traffic. A caveat to on-page SEO is that you do NOT want to start changing your primary SEO keywords every time you want to target a trend. If you change your primary content too much, you can unintentionally damage your current search engine rankings. Instead, write blog posts, continue to link build, and perhaps even add additional pages where appropriate with these new search phrases in mind.

An Example

Below is a quick video that will demonstrate the various features of the tool and a practical example of how you can find and target rising search terms.

Google Insights for Search is a highly valuable research tool when you want to find trends over a few years or a few days. What are some of the interesting trends you’ve noticed in your industry?