With its debut in August of 2008, Google Insights for Search became a readily adapted research tool by search marketing experts but has remained somewhat of a mystery to the general website or blog owner. Google Insights for Search allows you to see how the popularity of search terms has changed over the years and shows you potential avenues for driving relevant traffic to your website.

Using Google Maps is incredibly useful for almost any mapping situation, but there’s some information that you just can’t get from a satellite or street view. Last week I was heading to an unfamiliar part of downtown and needed to find a place to park but ended up driving around for an extra 15 minutes because I had no idea where to go. My iPhone equipped with GPS and Google Maps is usually an all-encompassing solution when traveling, but it was surprisingly Bing Maps that would have helped me the most.