When working with new clients we often find that they are under the impression that their social media campaigns are used to simply propagate their brand and drive traffic to their websites; while this is the case to a certain extent, social media at its core is simply another avenue for advertising and the bottom line of advertising is ROI.

There has been a lot of chatter recently about the planned integration between social media giants Twitter and LinkedIn. As of Monday, LinkedIn users are able to have their tweets appear on their profile pages and also have their LinkedIn status updates appear on attached Twitter accounts.

“The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.”