Best Tools For SEO Companies – Guest Post on MakeItRank.com
Our good friend Kevin Spence over at MakeItRank.com invited us to guest post on his SEO blog and to share some more of our experiences in working with clients. As a result, we compiled a list of some of the best tools for seo companies to use to interact with their clients. The article is highly comprehensive that discusses how the tools mentioned allow for high levels of communication and transparency, ultimately resulting in client trust and loyalty. We hope you enjoy the article as much as we enjoyed writing it!
You can view the article here.
Local Organic Rankings Review: October 2009 – January 2010
Our website launched just a few months ago and as any SEO practitioner knows, organic rankings take time, strategy and a great deal of effort to achieve the ideal results. In comparison to some websites out there, ours is in its infancy and because of such it is necessary for us to reflect upon our own organic SEO endeavors to see how we are performing. Generally, organic SEO performance reviews include a wide variety of KPIs, but for the sake of this article, we’re simply going to show you some key local organic rankings we’ve achieved. It’s always good to show our readers and potential clients that we aren’t all talk and that we do garner some rather impressive results, so below we’ve compiled some examples of our progress.
8 Questions to Ask a SEO Company Before You Sign a Contract
SEO is not just getting first page rankings or driving traffic, it is about measuring KPIs that are relevant to the business. Unfortunately, the most difficult part about hiring an SEO company is wading through all of the spam, jargon and sales pitches to find a company that will collaborate with you for the long-term to drive results that benefit you. Below we have compiled a list of 8 questions that will determine if the SEO company utilizes proper methods and is a good fit for your company. In addition, we also outline some of the words shady SEO companies use to attract clients.
The Efficacy of Ethical SEO
As an ethical SEO company, it is unfortunate that we have to fight to remain distant from the negative connotations associated with general SEO practitioners. In recent years, the marketing power of a properly organized and executed SEO campaign has become common knowledge amongst business owners and as an unfortunate result, many have experienced a less than ideal business partnership with some companies. To make matters worse, companies are unaware that the techniques many of these practitioners use are not only expensive, but highly damaging to your brand and business. In this article, we aim to shed some light on the shady SEO industry by exposing certain common methods that are used and how to diagnose them, what proper SEO methods are, and how ethical SEO future-proofs your company’s online presence in respect to search.
5 Critical Mistakes Matt Kelly and the Newspaper Industry Made
Here at Forge we recently came across the article on Gaurdian.co.uk about Matt Kelly of Trinity Mirror slamming search engine optimization for how it has corrupted newspapers, forcing them to abandon their brands in light of obtaining an, “audience beyond anything [they] could hope to achieve in print.” In result, those news organizations that sacrificed content quality, brand values and customer engagement ended up making less money despite the more advanced marketing campaigns and more visitors. Call us crazy, but since when has sacrificing everything that you do and stand for been a good way to achieve better revenue?