5 Critical Mistakes Matt Kelly and the Newspaper Industry Made
Here at Forge we recently came across the article on Gaurdian.co.uk about Matt Kelly of Trinity Mirror slamming search engine optimization for how it has corrupted newspapers, forcing them to abandon their brands in light of obtaining an, “audience beyond anything [they] could hope to achieve in print.” In result, those news organizations that sacrificed content quality, brand values and customer engagement ended up making less money despite the more advanced marketing campaigns and more visitors. Call us crazy, but since when has sacrificing everything that you do and stand for been a good way to achieve better revenue?
Better Google Search Coming After Holidays
Matt Cutts was nice enough to inform everyone that the reworked Google infrastructure, Google Caffeine, will start rolling out to live data-centers after the upcoming holiday season. Developers and SEO’s alike have been able to preview Google Caffeine for a few months now and most agree the new indexing architecture not only performs searches about twice as fast, but returns a much higher number of relevant results.
Rupert Murdoch Blocks Google
Media mogul Rupert Murdoch recently announced that he plans to remove his news websites from Google and other search engines’ search index in an attempt to prevent them from “stealing” his content.