SEO is not just getting first page rankings or driving traffic, it is about measuring KPIs that are relevant to the business. Unfortunately, the most difficult part about hiring an SEO company is wading through all of the spam, jargon and sales pitches to find a company that will collaborate with you for the long-term to drive results that benefit you. Below we have compiled a list of 8 questions that will determine if the SEO company utilizes proper methods and is a good fit for your company. In addition, we also outline some of the words shady SEO companies use to attract clients.

With its debut in August of 2008, Google Insights for Search became a readily adapted research tool by search marketing experts but has remained somewhat of a mystery to the general website or blog owner. Google Insights for Search allows you to see how the popularity of search terms has changed over the years and shows you potential avenues for driving relevant traffic to your website.