Objective

Our company required an entire web presence that included a website with proper on-page SEO, a transparent presence in social media, and an effective pay-per-click advertising campaign on all major search engines.

Search Engine Optimization

The Forge website is built upon the highly recommended WordPress platform which is inherently SEO friendly and easily allows fundamental on-page SEO measures such as canonicalization, dynamic descriptions, sitemap implementation and of course title/content management. The website’s content was written with its readers in mind but composed so that important keywords were naturally implemented. Our aim was to ensure that the user experience is not hindered by the site’s goal to be listed as a prevalent SEO company in the search engines.

Utilizing many of the methods that we discuss in our blog post about on-page search engine optimization, we were able to solidify rankings for several key terms in just a short few weeks after launching our website:

Forge Search Marketing listing on Google

Our SEO Strategy for Startups post is the first result in Google

We were also able to rank higher than most of the local SEO firms in our city when people search for “seo company lexington” and its variants. Within 2 weeks we were on the front page as a result and 2 weeks after that we had moved up to the 6th position. We anticipate to be the #1 search result a mere 60 days after launching our website.

Online Brand Development

We wanted our brand to reflect our value of ethical work so it was only natural that we found our niche within the SEO market by using purely “white hat” search engine marketing techniques. By utilizing various social media platforms (i.e. Twitter, Facebook, LinkedIn), we encourage transparency and consistently convey our values as a company while engaging our audience. Our Twitter account continually gains relevant followers who we converse with, as well as answer questions for while Facebook is a wonderful medium for us to ask questions, gain insights and educate our audience about what the company does and how we can help people achieve their goals.

Further Development

We aim to continually develop our brand by building credibility via our search marketing blog, contributing articles to relevant websites and attending search marketing conferences where we can exchange ideas with other professionals in the industry.