SEO is not just getting first page rankings or driving traffic, it is about measuring KPIs that are relevant to the business. Unfortunately, the most difficult part about hiring an SEO company is wading through all of the spam, jargon and sales pitches to find a company that will collaborate with you for the long-term [...]

As an ethical SEO company, it is unfortunate that we have to fight to remain distant from the negative connotations associated with general SEO practitioners. In recent years, the marketing power of a properly organized and executed SEO campaign has become common knowledge amongst business owners and as an unfortunate result, many have experienced a [...]

Our focus as a company has always been to provide highly professional, transparent SEO services to our clients and communication is a critical part of that. In conversations with our clients we get to learn about the reasons why they picked Forge to be their SEO company, why (or if) they were apprehensive before signing [...]

Each year thousands of SEO professionals get together at conferences to share ideas, promote strategies, and to discuss the best practices for their industry. Since the search engine algorithms continue to drastically change, these conferences are always packed with intense amounts of information and are amazing places to network and learn. For those of us [...]

Here at Forge we recently came across the article on Gaurdian.co.uk about Matt Kelly of Trinity Mirror slamming search engine optimization for how it has corrupted newspapers, forcing them to abandon their brands in light of obtaining an, “audience beyond anything [they] could hope to achieve in print.” In result, those news organizations that sacrificed [...]

The time is finally here to announce or winner of the Amazon Gift Card Giveaway! We appreciate all of you that participated and especially those of you that entered more than once for a better chance at the prize. We had a great turnout on Twitter and the blog comments clearly demonstrated that many of [...]

With its debut in August of 2008, Google Insights for Search became a readily adapted research tool by search marketing experts but has remained somewhat of a mystery to the general website or blog owner. Google Insights for Search allows you to see how the popularity of search terms has changed over the years and [...]

Anyone that has started a blog, much less a new company, knows that it takes a LOT of work. Over the course of the past few months we have slaved away to get things off the ground and thankfully we’ve had some amazing people help us along the way. To show our appreciation, we’re doing [...]

With the knowledge under you belt about how to develop an SEO strategy for your startup and the basics of on-page search engine optimization completed, you are now able to propel your company’s site onto the web and start building links that refer back to it. However, before we begin there are a few things [...]

Using Google Maps is incredibly useful for almost any mapping situation, but there’s some information that you just can’t get from a satellite or street view. Last week I was heading to an unfamiliar part of downtown and needed to find a place to park but ended up driving around for an extra 15 minutes [...]