The Efficacy of Ethical SEO
As an ethical SEO company, it is unfortunate that we have to fight to remain distant from the negative connotations associated with general SEO practitioners. In recent years, the marketing power of a properly organized and executed SEO campaign has become common knowledge amongst business owners and as an unfortunate result, many have experienced a less than ideal business partnership with some companies. To make matters worse, companies are unaware that the techniques many of these practitioners use are not only expensive, but highly damaging to your brand and business. In this article, we aim to shed some light on the shady SEO industry by exposing certain common methods that are used and how to diagnose them, what proper SEO methods are, and how ethical SEO future-proofs your company’s online presence in respect to search.
What’s It Like To Work With Forge?
Our focus as a company has always been to provide highly professional, transparent SEO services to our clients and communication is a critical part of that. In conversations with our clients we get to learn about the reasons why they picked Forge to be their SEO company, why (or if) they were apprehensive before signing on, and all the juicy morsels of feedback and criticism that we can handle. In this article, we aim to shed a little light on how we go about our day to day activities and how we interact with our clients.
The 18 Must-Attend SEO Conferences of 2010
Each year thousands of SEO professionals get together at conferences to share ideas, promote strategies, and to discuss the best practices for their industry. Since the search engine algorithms continue to drastically change, these conferences are always packed with intense amounts of information and are amazing places to network and learn. For those of us that have been fortunate enough to attend the prominent conferences in the past, almost all agree that they are invaluable events.
Panel at SMX Advanced 2009
5 Critical Mistakes Matt Kelly and the Newspaper Industry Made
Here at Forge we recently came across the article on Gaurdian.co.uk about Matt Kelly of Trinity Mirror slamming search engine optimization for how it has corrupted newspapers, forcing them to abandon their brands in light of obtaining an, “audience beyond anything [they] could hope to achieve in print.” In result, those news organizations that sacrificed content quality, brand values and customer engagement ended up making less money despite the more advanced marketing campaigns and more visitors. Call us crazy, but since when has sacrificing everything that you do and stand for been a good way to achieve better revenue?
Amazon Gift Card Giveaway Winner!
The time is finally here to announce or winner of the Amazon Gift Card Giveaway! We appreciate all of you that participated and especially those of you that entered more than once for a better chance at the prize. We had a great turnout on Twitter and the blog comments clearly demonstrated that many of you recognize the value of SEO. We hope that the gift card helps you during your holiday shopping for others, or yourself!
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