One of the most under-valued aspects of a pay-per-click campaign is aggressively testing different advertisements and ad copy. Many people will create a list of keywords, slap a single advertisement on the ad group, then hope for the best. One of the largest benefits of using pay-per-click is that you can get daily feedback as [...]

If you haven’t noticed over the past few weeks, the company blog has been somewhat void of new content while I have been busy restructuring the company. Over the course of the past year, the vast majority of Forge’s new clients (somewhat unsurprisingly) have been companies looking to either overhaul or setup a Pay Per [...]

After having sat through several sales pitches, conference calls, meetings, proposals, and other tedious tasks that companies and managers often deal with to select an SEO company, it is only fair that you demand results. We have spoken a lot of companies that used SEOs in the past only to find that behind that expensive [...]

Telling someone you do “SEO” is actually a very loaded answer considering the wide variety of tasks that SEO actually entails. SEO as an industry is continuing to be broken down into more specific industries, and one of the most recent to debut is Conversion Rate Optimization.

While myths are apparent in any industry, SEO is inundated with bad information and as a result a lot of our clients are initially skeptical or have had bad experiences with previous consultants or agencies. So, in the early stages of meeting with a new or potential client we have a very definitive approach to [...]

The following is a guest post by Corry Cummings from the good people over at Content Customs. At Forge Search Marketing, we often emphasize how important unique, valuable content is to an SEO campaign and many of our clients have found utilizing a writer such as Corry to be invaluable. Enjoy the article! Improving your [...]

When working with new clients we often find that they are under the impression that their social media campaigns are used to simply propagate their brand and drive traffic to their websites; while this is the case to a certain extent, social media at its core is simply another avenue for advertising and the bottom [...]

It seems as though we have been inundated with guest posts recently (which is never a bad thing) and we wrote this one for the kind people over at Fuel Brand, Inc. How to Effectively Market Your New Venture is a fairly lengthy article explaining how normal, non-marketing saavy venture owners can effectively dive into [...]

Our good friend Kevin Spence over at MakeItRank.com invited us to guest post on his SEO blog and to share some more of our experiences in working with clients. As a result, we compiled a list of some of the best tools for seo companies to use to interact with their clients. The article is [...]

Our website launched just a few months ago and as any SEO practitioner knows, organic rankings take time, strategy and a great deal of effort to achieve the ideal results. In comparison to some websites out there, ours is in its infancy and because of such it is necessary for us to reflect upon our [...]